One of our recent ONE reusable cup system activations was at the AVA Festival in Belfast. AVA is an Audio-Visual Arts Festival, with the core goal of celebrating, amplifying and developing the strong current of electronic audio-visual art from the ground up.
Helping the organisers to move away from single-use to an eco-friendly, sustainable model, the ONE Planet ONE Chance reusable cup system was well communicated both in advance of the event, as well as during it. Following our standard 4-step process, it provided consumers with a clear and concise message as to how to use the system.
As with all new systems, there are always lessons to be learnt as to how to improve it for next time. However, suffice to say that the first activation was a great success!